Inspired by the rebellious spirit of 90s snowboard culture, where baggy pants and bold attitudes reshaped the slopes, we set out to create ski gear that blends performance, durability, and retro-cool aesthetics. But we saw a problem: top-tier ski gear was often overpriced, locked behind layers of retailers and markups.
So, we chose a direct-to-consumer approach, designing and crafting our products with care and selling them straight to the community. By skipping traditional retail, we keep costs down without compromising on quality. Founded in 2021 in Sweden, our mission is clear: deliver top-tier ski gear directly to you at prices that don’t break the bank.
Our gear is built for the mountain, tested by skiers and snowboarders in real conditions. We’re obsessed with sustainability, using recycled materials to create apparel that lasts season after season and designed to never goes out in style.
