Sustainability & Responsibility

At NOJU, ski and snowboard wear is more than just gear. It’s a commitment to performance, style, and sustainability. We craft our clothing to empower you on the slopes while minimizing our environmental footprint. Rooted in a passion for the mountains, we design durable, eco-conscious gear that lets you chase powder with confidence and care for the planet.

Thoughtful materials for the mountains

Our clothing is built with sustainable materials that balance performance and environmental responsibility:

Recycled Polyester: Sourced from post-consumer plastic waste, our fabrics reduce landfill contributions while offering durability and weather resistance.

PFC-Free DWR Coating: Our water-repellent finishes are free from harmful perfluorinated chemicals, protecting both you and the environment.

Engineered for performance and longevity

Durability: Reinforced fabrics, including Kevlar® blends, resist wear from ski edges and rugged terrain, ensuring your gear lasts for seasons.

Breathability & Comfort: Advanced membranes keep you dry by repelling water while allowing moisture to escape, perfect for intense runs or backcountry adventures.

Functional Features: Ventilation zippers, adjustable waists, and snow gaiters enhance your skiing experience while reducing the need for frequent replacements.

Minimized packaging, maximum care

We believe every detail matters. That’s why we package our products in CarryBag 100% Climate Neutral paper bags, made from FSC-certified Scandinavian trees. With a carbon footprint of just 0.033–0.042 kg CO2 per bag, our packaging reflects our commitment to reducing waste and environmental impact.

Responsible production

We partner with ethical manufacturers who share our values, prioritizing fair wages, safe working conditions, and low-impact production methods. Our facilities use energy-efficient processes and minimize water waste, ensuring every piece reflects our commitment to quality and responsibility.

A lifestyle of freedom and responsibility

Skiing and snowboarding are about freedom, adventure, and connection to the mountains. At NOJU, your gear reflects those values. Our sustainable ski and snowboard wear is designed to perform without compromising the environment, using recycled materials and long-lasting designs to preserve the peaks we love.